About CJT Media | Senior Performance Marketing Consultancy

Why we started CJT Media

We spent years inside bigger agencies watching the same pattern play out: brands paying five figures a month for paid media that was being optimised on broken tracking, reported on vanity metrics, and scaled on a hope-and-a-prayer.

The problem wasn't effort, it was structure. Most agencies are set up to run ads, not to measure them properly. So decisions get made on data that's 20–40% wrong, and the brand pays for it in wasted spend.

CJT Media is built around the opposite: measurement first, paid media second. If we can't see what's working, we don't spend on it. And because we only work with a small number of brands, every client gets genuinely senior attention from one of the three of us, not a junior with a dashboard template.

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How we're different

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Measurement-led

We fix your tracking before we touch your ad accounts. Because optimising on bad data just makes you confident about the wrong decisions.

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Three senior operators

You work directly with Jordan, Christian and Troy. We're three brothers, in it for the long term. The team you hire is the team that stays, no account-manager relay, no junior-of-the-month, no risk of being handed off six months in.

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Direct access, fast decisions

Slack us, call us, email us. No ticketing layer, no scheduling games. The people running your account are the ones answering you, with the context and the authority to act.

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Built for global brands

We work across UK, European, US and Australian markets. Our stack, reporting and team setup are designed to support brands selling into multiple regions.

Run by Jordan, Christian and Troy Mulder

Three brothers, three senior specialists, one shared agency. The team you hire is the team that stays.

Jordan

Paid Media

Senior paid media operator. Runs Google, Meta, LinkedIn and YouTube buying with a focus on the metric that actually moves the business: pipeline, qualified leads, revenue. Eight-figure annual ad spend behind him across UK, US, EU and AU markets, in-house and agency-side.

Focus areas Search · Paid social · YouTube demand gen · Lead-gen funnels · Ecommerce · B2B campaigns

Christian

Measurement & Tracking

Senior measurement engineer. Owns the tracking layer end-to-end: server-side GTM, conversion APIs, CRM-tied attribution and the dashboards that turn it all into decisions. The person most paid media problems eventually trace back to wishing they'd had on day one.

Focus areas Server-side GTM · CAPI · CRM attribution · BigQuery · Dashboarding · Consent & privacy

Troy

Affiliate & Partnerships

Senior partnerships operator. Builds and runs affiliate programs and performance partnerships end-to-end: sourcing partners, structuring commercials, managing the day-to-day. The discipline most businesses leave on the table when they only think in paid channels.

Focus areas Affiliate program design · Partner sourcing · Commercial structuring · Performance tracking · Channel governance

Where we work

Performance marketing fundamentals translate. Senior operators make them work, whatever the business is selling.

Ecommerce & Retail B2B & Professional Services Financial Services Healthcare & Wellness Hospitality & Travel Local & Home Services

Built for brands that are done guessing