Everything growth needs, nothing it doesn't

We've deliberately kept our service set tight. Measurement is the foundation. Paid media is the engine. Both done well, nothing else needed.

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Measurement & Data Infrastructure

The foundation most brands are missing. Before we spend a dollar on ads, we make sure every dollar is measurable. We fix your tracking, tie your data together, and build the reporting layer that lets you scale on clean signals, not guesswork.

Server-Side Tracking Conversion API GA4 + GTM Custom Dashboards BigQuery Data Warehouse Attribution Modelling
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Google Ads: Search, Shopping & Performance Max

The workhorse of performance marketing. We build Google Ads accounts that capture high-intent demand, test smartly across campaign types, and scale spend profitably, whether you're at $20k/mo or $150k/mo.

Search Campaigns Google Shopping Performance Max Feed Optimisation Bid Strategy Structured Testing
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Paid Social: Meta, TikTok & More

Creative-led social campaigns built to convert, not just to reach. Meta and TikTok lead, but we run across all major social channels where your customers actually are. Full-funnel strategy, ruthless creative testing, and a strong focus on blended efficiency.

Meta Ads TikTok Ads Creative Strategy Audience Architecture Retargeting UGC Briefs
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YouTube Demand Gen

Most brands under-invest here, so we use it as a leverage channel. YouTube Demand Gen campaigns fuel the top of your funnel, grow brand awareness, and make every other channel (especially branded Search) more efficient and cheaper to scale.

Demand Gen Campaigns Creative Production Briefs Audience Expansion Cross-Channel Lift
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Affiliate & Performance Partnerships

The growth channel most paid-media agencies are unequipped to run. Troy builds and operates affiliate programs end-to-end: sourcing the right partners, structuring commercials that align incentives, and managing the day-to-day so it actually compounds over time.

Affiliate Program Design Partner Sourcing Commercial Structuring Performance Tracking Channel Governance

Not sure what your stack needs?

Book a free 30-minute audit. We'll review your tracking and paid media live, and tell you exactly where the biggest growth is.

Book Your Free Audit →